Privacy Policy
1. Who we are
Pendrica Ltd (“we”, “us”, “our”) operates bimp.ai. We are the data controller for the personal data we collect through this website. We are based in the United Kingdom. For privacy enquiries you can contact us at hello@bimp.ai.
2. What data we collect and why
We may collect and process the following:
- Usage data: When you visit our site we may collect information about how you use it (e.g. pages viewed, time on site, device type) via cookies and similar technologies, as described below.
- Contact and sign-up data: If you join our waitlist or contact us, we collect the details you provide (e.g. name, email, company) to respond and to manage our relationship with you.
- Technical data: IP address, browser type, and general location (country/region) may be collected by our analytics and advertising partners.
3. Cookies and similar technologies
We use cookies and similar technologies for the following purposes:
- Strictly necessary: Cookies that are essential for the site to work (e.g. remembering your cookie preferences). These do not require your consent.
- Analytics: We use Google Analytics to understand how visitors use our website (e.g. traffic, popular pages). Google may collect identifiers and usage data. You can control this via our cookie banner or by using the Google Analytics Opt-out Browser Add-on.
- Advertising and retargeting: We may use LinkedIn Insight Tag and related cookies to show you relevant adverts on LinkedIn based on your visit to our site (retargeting). LinkedIn may collect identifiers and usage data for this purpose. You can manage LinkedIn advertising preferences in your LinkedIn account settings.
We only set non-essential cookies (analytics and advertising) after you have accepted them via our cookie banner. You can change your preferences at any time using our .
4. Legal basis (UK)
We process your data in line with UK data protection law (UK GDPR and the Data Protection Act 2018):
- Consent: For non-essential cookies (analytics and retargeting), we rely on your consent, which you give via our cookie banner.
- Legitimate interests: For essential site operation, security, and (where applicable) responding to enquiries and running our business.
- Contract: Where you have signed up or asked us to do something that involves a contract or pre-contract steps.
5. How long we keep your data
We keep your data only as long as needed for the purposes above. Cookie and analytics data are typically retained according to our partners’ policies (e.g. Google and LinkedIn). Contact and waitlist data are kept until you ask us to delete them or we no longer need them for the purpose they were collected.
6. Sharing and international transfers
We may share data with service providers who help us run the website and marketing (e.g. Google, LinkedIn). Some of these are based outside the UK. Where we do so, we ensure appropriate safeguards are in place (e.g. standard contractual clauses or adequacy decisions) as required by UK law.
7. Your rights (UK)
Under UK data protection law you have the right to:
- Access the personal data we hold about you
- Have inaccurate data corrected
- Request erasure of your data
- Restrict or object to certain processing
- Data portability (where applicable)
- Withdraw consent at any time (where we rely on consent)
To exercise these rights, contact us at hello@bimp.ai. You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data.
8. Changes to this policy
We may update this privacy policy from time to time. The “Last updated” date at the top will change when we do. We encourage you to check this page occasionally.
9. Contact
For any questions about this privacy policy or our use of your data, please contact us at hello@bimp.ai.